MOTORSPORT MARKETING PARTNERSHIPS
In 2026, Max Coates and the Graves Motorsport team are setting their sights on becoming the Porsche Carrera Cup Great Britain Champions, following a successful debut season in 2025 that included race victories at Snetterton and Brands Hatch GP.
Supporting the British Touring Car Championship (BTCC) at eight of its rounds, the Porsche Carrera Cup GB is an integral part of the UK’s top motorsport package. These events embody thrilling brand values and boast a dedicated, passionate fan base, both at the track and through extensive, free-to-air live coverage on ITV.
We provide year-round, nationwide commercial and communication opportunities that target the ABC1 socio-economic group, along with co-sponsors within the team and the BTCC racing series. Through activation activities we can highly engage staff, customers and racing fans. This isn’t just advertising on a racing car, it’s so much more!
The connection with Porsche adds a level of prestige to the campaign, as the brand represents reliability, performance and precision engineering. The Porsche Clubhaus is an exclusive environment for entertaining guests, a premium a multi-story hospitality venue that travels with the series throughout the season.
PORSCHE CARRERA CUP GB
The Porsche Carrera Cup GB is the fastest single make sports car championship in the world. As the premier BTCC support category it is able to share in the marketing prowess of one of the best-loved, most illustrious & famous motor racing championships in the world.
Utilising the Porsche 911 GT3 Cup car, a 510bhp thoroughbred race car, it is a series for professional racing drivers to develop enroute to a career further up the Porsche Motorsport pyramid or in sports car racing.
Porsche aims to promote motorsport as an integral part of its brand demonstrating the Porsche ‘Race to Road’ engineering philosophy. The series will engage Porsche customers and fans, whether at the circuit, digitally, through television coverage and within the wider media, directly and indirectly.
The championship provides a platform for sponsoring brands to use motorsport within their own marketing campaigns. Be it through LIVE free-to-air TV coverage, fan-packed race circuits, corporate entertainment or a specific activation program, a branded car and driver are powerful commercial assets that can be used to communicate brand values, drive sales and deliver a ROI.
The Driver - taking it to the Max
Max Coates is a champion and multiple-race winner in the MINI CHALLENGE UK and other race series.
He is a popular driver in the British Touring Car Championship and club racing paddocks. At 32-years-old Max has over 20 years of racing experience.
A proud Yorkshireman, Max holds a 1st Class SportsMarketing Degree & is a director of a Marketing Agency &Motorsports Event Company. With over 25,000 social media followers reaching in excess of 2 million people per year Max is a personable, marketable, and engaging brand ambassador.
BRITISH TOURING CAR CHAMIONSHIP
The BTCC is one of the best-loved, most illustrious & famous motorracing championships in the world.
Key to the BTCC’s enduring success is the potential for independently-run teams to face off against major manufacturers. The consistently close competition is a testament to the carefully formulated sporting & technical regulations, allowing all entrants to experience success regardless of car make or engineering philosophy.
From 2022 BTCC's organising group, TOCA, has taken the opportunity to introduce hybrid technology into the series.
“He has become a role model for younger people with career aspirations and also an
excellent ambassador for the sport and the sponsors/brands associated with him.
His media skills and approachable nature with the public mean he’s been able to build a following that
many drivers in higher levels of the sport would kill for.”
CARL MCKELLAR, RENAULT SPORT MEDIA MANAGER
GRAVES MOTORSPORT
Graves Motorsport is managed by brothers David & Karl. Formed in 2015, the family hobby soon turned into a business. Karl was the founder of a successful global provider of digital workplace & enterprise mobility services. This commercial background is paramount to the team's success & future plans, delivering ROI for partners both on & off the circuit.
After winning the Production BMW Championship in 2018/19 the team's focus switched to the MINI CHALLENGE UK. In 2020'Graves' entered the Cooper Class scoring multiple podium finishes. 2021 saw their graduation to MINI's flagship JCWseries which saw numerous pole & podium positions, wins, the graduate championship & an award for the 'Best Presented Team'.
With an expanded squad for 2022, the team aims to add the drivers & teams titles to their accolades before their move to the British Touring Car Championship in 2023.
“The advertising space on the front or side of a BTCC car carries an awful lot of weight.
We believe the return on investment is two or three for one without a shadow of doubt.”
SIMON KNIGHT, WRIGLEY UK FIELD SALES DIRECTOR
The BTCC - 'Fan'-tastic commercial appeal
The BTCC & MINI CHALLENGE receive unrivaled TVcoverage with 8 hours live broadcasting per event on ITV4.
This in addition to live-streaming via itv.com, a 60-minute highlight programme, and a 2-hour end-of-season review. Plus global coverage in the USA, Canada, China, India, Australia and others.
The BTCC is one of the UK’s top sporting attractions outright with crowd numbers that go toe-to-toe with some of those seen in football’s Premier League. Over the course of a BTCCweekend, supporters are offered an unforgettable experience through official autograph sessions and other events organised by teams and sponsors. Each race event is publicised through a range of media channels.
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19.5 million UK TV audience
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400,000 2019 ticket sales
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1 billion Worldwide TV viewing figure
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£4 million B2B partner sales
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85% Spectators that earn £30,000+
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24.7% Female audience
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1 in 3 fans prefer a sponsors product
PORSCHE CLUBHAUS
The Porsche Clubhaus features a luxury, contemporary studio style, present at each race event throughout the season to provide VIP guests with a premium experience in the company
of other key decision-makers.
Being part of Graves Motorsport on race day gives access to
exclusive behind-the-scenes tours as well as Q&A sessions
with the team & drivers on race day.
Team partners have spent in excess of £4 million with each other since the start of the 2016 season.
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Activation
RACE DAY: Partners can engage with racing fans via the pitlane walkabout session or a trade stand at each event. There is a variety of opportunities to sell and sample products, run competitions, and capture consumer data.
VIP EXPERIENCE DAYS: Our VIP Experience Days and karting events allow your staff and customers to enjoy the thrill of driving a racing car first hand and provide an opportunity to spend time with key contacts.
TRADE EVENTS: Max, the car, and his racing simulator are available to attend events, trade shows, and product launches to increase footfall and create excitement.
SOCIAL MEDIA: Max’s social media content ensures that sponsors are given exposure through his channels. Imagery and press releases are made available around each race event. Max is well known to regional TV crews, radio stations, and media publications enabling sponsors to create captivating stories and content using Max and the team.
Calendar - widespread national appeal
The 2026 Porsche Carrera Cup GB eight-event, 18-race calendar spans the length & breadth of Britain to ensure the best trackside experience reaches the greatest possible number of spectators. Partnership scan be activated locally, regionally and on a national scale throughout the year.
Round Circuit Date Location
1 Donington Park 18-19 April Derbyshire
2 Brands Hatch Indy 09-10 May Kent
3 Snetterton 23-24 May Norfolk
4 Thruxton 25-26 July Hampshire
5 Donington Park GP 22-23 August Derbyshire
6 Croft Circuit 5-6 September North Yorkshire
7 Silverstone 26-27 September Northamptonshire
8 Brands Hatch GP 10-11 October Kent
Contact - let's get on track
To discuss sponsorship and marketing options further please use the contact page or fill in the form below.
